Metaverse Marketing

TOP 3 Social Gaming Platforms for Advertising

Digital marketing is always evolving, we’ve come from cold emails to social media and influencers. In recent years a new frontier has emerged - the realm of Social Gaming Platforms, often referred to as Metaverses. These platforms redefine the concept of gaming by allowing users not only to play but also to create and share their own immersive experiences. This creator-centric approach forms the backbone of what makes these platforms unique, fostering a thriving creator economy.

Let's dive into the TOP 3 Social Gaming Platforms revolutionizing advertising and brand engagement: Roblox, Fortnite, and Minecraft.

  1. Roblox

With 5.6M concurrent users on average(romonitorstats.com) and 300 million monthly active users, Roblox stands out as a pioneer within Social Gaming Platforms. It offers a vast, virtual universe where players can design their own games and experiences using the platform's intuitive tools. With its robust user-generated content ecosystem, Roblox has cultivated a massive audience of creators and players alike. The platform's in-game currency, Robux, fuels its economy, allowing users to purchase virtual items and experiences. From interactive adventures to virtual concerts, Roblox offers endless opportunities for brands to engage with its diverse and engaged community.

  1. Fortnite

Gathering around 150M players (fortnitetracker.com), Fortnite has taken the gaming world by storm with its unique blend of battle royale gameplay and vibrant, ever-changing world. Unlike Roblox, Fortnite's focus lies more on curated experiences crafted by the game's developers. However, the platform still embraces user-generated content through its Creative mode (now 2.0), where players can design their own islands and mini-games. Fortnite's in-game currency, V-Bucks, powers its virtual economy, enabling players to customize their characters and unlock exclusive content. With its massive player base and cultural impact, Fortnite presents an enticing platform for brands looking to make a splash in the gaming space.

    3. Minecraft

Minecraft distinguishes itself as the “easiest” Metaverse where players can build their own worlds and share their creations. This unique feature sets Minecraft apart, offering a user-friendly virtual world where players have full control over their imaginations.

As of January 2023, the recorded number of players is 173.5 million, making it one of the most popular gaming platforms globally. On average, 110,000 concurrent viewers are found on Twitch. The platform's native currency, Minecoins, facilitates transactions within its economy. With its focus on user-generated content and vast open-world exploration, Minecraft provides brands with a novel opportunity to engage with a forward-thinking and tech-savvy audience.

Advertising Opportunities

As Social Gaming Platforms continue to attract millions of users, brands are increasingly drawn to these immersive virtual worlds as a means of advertising and brand engagement. The creator economy inherent to these platforms means that users are actively creating and sharing thematic experiences, from interactive games to virtual events.

For example, our partners at MetaFutura have developed "Legend of the Miners" within Sandbox, offering players a captivating storytelling experience set in a dynamic virtual world.

Another great example is our commissioned experience in Fortnite - Floor is Lava. Taking you back to the universal childhood game, Floor is Lava offers COMPLETE customizability and accommodation to brands. What’s more important, these experiences (among all others on our platform) provide comprehensive statistics from hot data to analytics, measuring the effectiveness of your campaigns.

Additionally, you may consider the MC Championship (MCC) - the biggest Minecraft competitive event - which is a tournament series that pits Minecraft's biggest influencers against each other. MCC seasons feature multiple events throughout the year with a variety of themes, including Pride, Winter Holiday, Halloween and more. 

All told, the MCC has spawned over 30 events in a little under three years. Unlike other tournament series, MCC does not award prize money, as it is all for fun and for the love of the Minecraft community! This community-first approach is crucial to their success and the special ingredient in what makes each event so impactful and engaging. Moreover, the MC Championship audience is a globally diverse and inclusive group that is highly engaged across all MCC events.

To facilitate advertising in these dynamic Social Gaming Platforms, we have launched a Metaverse Experiences Marketplace. This platform aggregates experiences from top platforms like Roblox, Fortnite, Minecraft, and others providing brands with a curated selection of advertising opportunities. This Marketplace is created specifically to streamline the process of navigating the Metaverse, offering brands a low-hassle entry into Social Gaming Platform advertising. With our team of experts on hand to guide and consult, brands can easily integrate into these virtual worlds without the need for extensive technical knowledge.

The rise of Social Gaming Platforms represents a paradigm shift in digital advertising, offering brands unprecedented opportunities for engagement and brand immersion. Roblox, Fortnite, and Minecraft stand out as leaders in this space, each offering unique features and opportunities for advertisers. With MetaViu's Metaverse Experiences Marketplace, brands can tap into this diverse market with ease and confidence.

Join us in shaping the future of advertising in the Metaverse and unlock the limitless potential of Social Gaming Platforms.

Find out all the experiences in these worlds on our Marketplace 


Daddy Phill

March 4, 2024


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