Campaign Details

Brand: Crypto Slots

Industry: Online Gambling

Campaign Goal: To increase awareness and generate leads

Execution: MetaViu

Media channels: Twitter, Linkedin, Discord, Metaverse Event & experiential, Digital wearables.

Dates: April 7 - May 7

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Executive Summery

Web3-based companies are increasingly recognizing the importance of utilizing metaverses as a marketing channel to promote their services. Immersive experiences in virtual worlds offer a unique opportunity for these brands to connect with their audiences on a deeper level.

Cryptoslots, a Cryptocurrency casino accepting Bitcoin, Litecoin & Monero, has chosen to launch an awareness and lead generation campaign in the web3 space. We collaborated with them to strategically leverage this digital realm and help them achieve their marketing goals.

To ensure the achievement of their goals, we have chosen to onboard Cryptoslots in the Decentraland Metaverse as a gold sponsor of the MetaMine event. Our strategic activation plan aimed to raise awareness and foster engagement with Cryptoslots, encouraging individuals to explore the world of cryptocurrencies and engage with their innovative casino platform.

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Results

Implementation

we developed an interactive branded ad shop for Cryptoslots within the Decentraland Metaverse. Visitors had the opportunity to click on visually appealing casino representations, transferring them to Cryptoslots' website for a seamless user experience. In addition, we curated exclusive wearables for Cryptoslots, providing users with unique virtual items to enhance their in-world presence.

To generate widespread awareness, we strategically placed Cryptoslots billboards in high-traffic areas of the Metamine location, capturing the attention of virtual explorers and directing them towards the casino experience. Moreover, we meticulously planned Twitter raffles, igniting excitement and anticipation among the audience, thereby deepening their engagement with Cryptoslots and the world of cryptocurrencies. These efforts were aimed at enhancing the overall immersion and interaction with the brand in the metaverse.

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Before The Event

Designing an interactive branded ad shop for Cryptoslots proved to be an excellent method for showcasing their offers and messages to visitors. It provided a seamless experience, allowing users to effortlessly click and transfer to the Cryptoslots website with just one click. This approach effectively promoted their services and facilitated increased user engagement, enabling Cryptoslots to expand its online presence and attract a growing following of interested individuals.

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Utilizing Metaverse Out-of-Home (OOH) advertising and strategically placing Cryptoslots' messaging in high-traffic areas proved to be an effective method for raising awareness about the company. This approach increases the chances of people noticing and remembering the brand more easily.

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To create excitement around Cryptoslots, we curated a stylish hoodie as a wearable item. This wearable became a potent promotional tool, significantly increasing the brand's visibility, generating heightened awareness, and fostering anticipation among enthusiasts. The demand for Cryptoslots' wearables was high, resulting in a significant number of people claiming and wearing them. Now, within Decentraland, individuals can be seen proudly walking around in Cryptoslots branded t-shirts, effectively promoting the brand in an organic and arbitrary way

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Organizing Twitter raffles proved to be a highly effective strategy for creating an immersive experience within the metaverse and extending that experience to the web 2 dimension. It successfully engaged users, generated excitement, and facilitated the dissemination of information in a wider and more interactive manner. By hosting Twitter raffles, we fostered user engagement, created captivating content, and reached a broader audience, ultimately strengthening the brand's presence and spreading awareness in a dynamic and engaging manner.

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Conclusion

Utilizing the metaverse strategically and integrating it into marketing plans has become an increasingly valuable move. Metaverses offer the opportunity to create unique and immersive experiences for users, going beyond traditional marketing approaches. The successful collaboration with Cryptoslots serves as a prime example of how leveraging metaverse marketing can effectively set and achieve goals by creating a distinct and captivating experience. By tapping into the potential of the metaverse, brands can connect with their audiences in innovative ways and leave a lasting impression that goes beyond traditional marketing methods.