Industry: A specialty coffee retailer
Campaign Goal: Meama is a technological brand driven by innovation. They wanted to enter the metaverse smoothly in order to expand brand reach and create tangible experiences using unique opportunities offered by the digital realm.
Media channels: Twitter, Linkedin, Discord, Metaverse Event & experiential, Digital wearables, AI Brand Ambassadors.
Dates: April 7 - May 7
Advertising in metaverses and creating immersive experiences in virtual worlds have become important solutions for brands looking to stand out and create something special for their audience. This trend has opened up unique opportunities for brands to communicate their values in a boundaryless digital realm.
Meama, a Georgian capsule coffee-producing company, recognizes the significance of the metaverse and its potential to expand brand reach and create tangible experiences. With a focus on technology and innovation, Meama sought to smoothly enter the metaverse to establish its presence and connect with a wider audience through immersive digital experiences.
To achieve these goals, we partnered with Meama to make them a premium sponsor for one of the largest and most visited events in Decentraland, MetaMine. This strategic collaboration aimed to provide Meama with a strong presence and reach as many people as possible in the metaverse.
In addition to sponsorship, we designed and executed a series of activities that allowed visitors to interact with the Meama brand and create tangible experiences. By offering engaging interactions and memorable moments, we aimed to increase brand exposure and awareness, leaving a lasting impression of Meama's products and brand in the Web3 space.
We identified all the touchpoints of Meama at the Decentraland Metaverse. Next, we planned out the mechanics of Meama raffles, ensuring that visitors would be engaged and captivated throughout the event. We then divided our communication into three stages: before, during, and after the event, to create hype and spread the content of the event in different channels. After all this we began implementing our strategy one week prior to the start date, allowing us ample time to make any necessary adjustments.
We Created a branded ad shop for Meama, featuring slogans and social media links: This is a great way to spread the word about the brand and its social media channels. By directing visitors to the website and other channels, Meama can increase its online presence and build a following of engaged users.
We Placed Meama billboards in high-traffic areas to spread the message. Billboards are a great way to capture people's attention and spread brand awareness.
Created two types of Meama-branded digital wearables: wearable hoodies and mythical wearables, the latter offering a physical reward too. Wearables are a fun and creative way to promote the brand and generate buzz around the event. The mythical wearables, in particular, are a clever way to incentivize visitors to engage with the brand and attend the event in order to claim their reward.
We Implemented AI ambassadors dressed in Meama hoodies. This solution of ours is a unique and effective way to build brand awareness. These AI ambassadors are unrepeatable, which makes them exclusive to Meama. They visit the most active places throughout Decentraland, dressed in Meama hoodies, establishing a strong brand presence in the metaverse.
We supported Meama on social media channels like Twitter and Discord, By creating interactive photo and video raffles with different kind of prizes, encouraging user-generated content. This approach engages users, increases brand awareness, and fosters a loyal community.
The Metaverse is the future of marketing and advertising, and we are delighted to be at the forefront of this revolution. We successfully onboarded Meama, built a strong brand presence, and increased awareness for them. Our partnership with Meama is a perfect example of how physical brands can grip the Metaverse to drive innovation and expand their brand reach.
June 30, 2023